Blueberry Licensing

Blueberries, native to North America, are celebrated for their colour and high antioxidant content. However, their flavour, sweetness, and texture can vary considerably depending on the variety, growing conditions, and transport distance. The northern highbush blueberry (Vaccinium corymbosum), which thrives in cooler climates and northern regions, is the most commonly cultivated species commercially.

Traditionally, Scottish blueberries commanded a premium price in early autumn, as they ripen later than most European grown blueberries and at a time when few were available worldwide. However, the development of new varieties that do not require a winter chill has enabled blueberries to be grown more widely around the world. With demand for blueberries continuing to rise across the world, there is now a significant opportunity to create varieties specifically suited to European climates and consumer preferences.

Our experienced breeding team collaborates closely with industry partners to create varieties that meet the evolving needs of growers and consumers. We offer tailored breeding programmes that deliver the desired qualities for our partners.