Research
The current focus is on understanding farmers’ preferences and their willingness to accept crop diversification, as well as consumers’ preferences and willingness to pay for underutilised crops and their derived products. In addition, my research investigates the environmental impact of implementing best-fit farming practices. Moreover, I am working on building a sustainable seafood sector in Scotland. Key projects in this area include:
RADIANT (Realising Dynamic Value Chains for Underutilised Crops) – Horizon 2020:
Enhances underutilised crops, tests sustainable agricultural practices, and integrates these crops into profitable value chains while empowering society to incorporate them into diets.
LOWINFOOD (Low-waste Innovative Food Systems) – Horizon 2020:
It is Multi-actor design of low-waste food value chains through the demonstration of innovative solutions to reduce food loss and waste. Targets the prevention and reuse of food waste through innovative technological and organisational solutions. In addition, building a sustainable seafood sector through collaboration by gathering insights from dialogues between stakeholders of the Scottish value chain.
B3-1 (Co-designing and Implementing Best-Fit Farming Practices) – RESAS:
Seeks to positively influence farmer behaviour by promoting peer learning and fostering innovation in response to significant events. The project will assess how these ‘trigger events’ affect changes in basic and best-fit practices.
B1-3 (The Impact of Novel Crops and Farming Practices on the Scottish Agricultural Landscape) – RESAS :
Examines the impact of novel crops and farming practices on the Scottish agricultural landscape, providing data on the social and economic consequences of these innovations.
Past research
Kuhfuss, L., Mzek, T., Sam, P., & Annie, M., (2024). Understanding public values of land: A developing typology. Scotland’s Land Reform Futures (JHI-E3-1) Milestone report to RESAS. February 2024.
Roberts, M., Mzek, T., Koseoglu, N., Parker, T., Artz, R. (2023). Scottish peat value and ecosystem services: Evidence Map of the literature. Report to RESAS.
Mzek, T., Samdin, Z., & Mohamad, W. N. W. (2022). Assessing visitors’ preferences and willingness to pay for the Malayan Tiger conservation in a Malaysian National Park: A choice experiment method. Ecological Economics, 191, 107218.
Mzek, T., Samdin, Z., Mohamad, W. N. W., & Abdul-Rahim, A. S. Application of the Theory of Planned Behaviour in assessing willingness to pay intention: A case study for the Malayan tiger conservation.[confidential, not published]
Mohamad, W. N. W., Mzek, T., Samdin, Z., & Hasan-Basri, B. (2022). Exploring preference heterogeneity and willingness to pay for tourist facility attributes in Kenyir Lake, Malaysia. Malaysian Journal of Economic Studies, 59(2), 241-260.
Samdin, Z., Mzek, T., Noor, A. Z., & Saadun N. (2022). Cost-benefit analysis for the Design of Bandar Baharu Flood Mitigation Plan, Bandar Baharu District, Kedah Darul Aman. Jabatan Pengairan Dan Saliran, Malaysia. [confidential, not published]
Mohamad, W. N. W., Mzek, T., & Samdin, Z. Visitors’ Preferences and Willingness to Pay for a Recreational Park Attributes in Malaysia: a Choice Experiment Considering the Implications of Attribute and Attributes’ Level Non-Attendance. [confidential, not published]
Rosli, N., Samdin, Z., Mohamad, W. N. W., Muslim. H. F. M., & Mzek, T. Estimation of the non-market value of firefly among locals in Kuala Selangor, Malaysia. [confidential, not published]
Naim, S., Samdin, Z., Emang, D., Mohamad, W. N. W., & Mzek, T. Assessing the Residents’ Preferences and Willingness to Pay for the Conservation of Borneo Pygmy Elephant in Kinabatangan, Sabah: A Choice Experiment Method.[confidential, not published]
Alipiah, R. M., Samdin, Z., Mohd, N. H. S., W. N. W., Kamaludin, M., Koris W. N. I., & Mzek, T. Assessing Direct Use Economic Values of Nypa Forest Provisioning Services for the Local Community in Setiu Wetlands, Malaysia.[confidential, not published]
Book chapters:
Fatema H. B., Mzek, T., Saari, N., Elenjikkal, J. R., Madhuresh, D., Kulwinder, K., Preetinder, K. (2023). Lentil protein as an alternative to muscle meat protein. Wiley publications.
